Globality Competing With Everyone From Everywhere For Everything

Harold L. Sirkin, James W. Hemerling, Arindam K. Bhattacharya

Język angielski

Książka używana w dobrym stanie, drobne ryski i przetarcia okładki, pożółkłe strony

Wydawnictwo: Business Plus

Data wydania: 2008

Oprawa: Twarda

Liczba stron: 292

ISBN 978-0-446-17829-7

Globality primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive.

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