The $10 Trillion Prize.
Captivating the Newly Affluent in China and India.

Autorzy : Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael.
Wydawnictwo :Harvard Business Review Press.
Rok wydania : 2012.
Okładka : Twarda z obwolutą.
Ilość stron : 314.
Język wydania - angielski.

Książka w bardzo dobrym stanie. Posiada niewielkie ślady używania na obwolucie.

Książki wysyłam w ciągu 24 godzin.
Przywiązuję dużą wagę do zabezpieczenia książek przed wysyłką, aby dotarły do zamawiających w takim stanie w jakim są zaprezentowane w ogłoszeniu.

Opis wydawcy:

Jerry Stritzke, President and COO, Coach -
“Great insights into the aspirations and driving forces behind the all-important consumers of China and India. A thought-provoking and entertaining glimpse into how these consumers will redefine the future.”

Irene Rosenfeld, Chairman and CEO, Kraft Foods-
“A must-read for consumer companies seeking to capitalize on the explosive growth in India and China, but also a how-to manual for jump-starting growth in more mature, developed markets.”

Jochen Zaumseil, Executive Vice President, Asia Pacific, L’Oréal -
“The authors of The $10 Trillion Prize draw very concrete directions to answer the needs, aspirations, ambitions, and demands of this new generation of consumers.”

Deepak Parekh, Chairman, HDFC -
“Decisively, this is the most realistic and powerful portrayal of Chinese and Indian consumers. No company can shape its future without them. A brilliant guide to unlocking spectacular growth.”

Jim O’Neill, Chairman, Goldman Sachs Asset Management-
“This landmark book documents the rapid growth in consumer spending in China and India over the next ten years. It is an analytic tour de force and a rags-to-riches tale.”